Hello everybody! In today’s blog I’m going to show you why your ads don’t work! By the way, if you like blogs like this you’ll want to subscribe so that you get more of them.
Now I’m not going to get into the technical aspect of launching an ad in Facebook or YouTube, because honestly, you can Google that & Facebook has a great little course called Facebook Blueprint on how to launch an ad. Anybody can do that. That is easy. What’s hard is creating a great ad.
That’s the hard part about running ads, not clicking buttons in the dashboard. Any idiot can do that, it’s how you present your offer, that is a totally different skill set, and that is what I’m going to cover today.
So I’m going to give you a format that’s right for your ads. I’m going to give you a format, but let me just tell you if it’s your first ad, you might be thinking, oh I’m just going to run this ad to a sales page. I can promise you that’s a mistake. In my new launch coming soon I cover this!
I want to validate our offer first, so what I call an AGF which stands for Audience, Growth Funnel and what an AGF is? It’s a very simple funnel. It’s just like an opt-in with a downloadable asset. I call this an irresistible resource. It’s like usually a PDF guide related your subject matter that people really really want.
If you’re selling a YouTube course, this could be your irresistible resource and so in this AGF, it’s basically just a process where they can go to a page and download that PDF and you can run and add to this. They download the PDF and then from there, they get emails or you can take them to a free Facebook group and warm them up, and you can do this before you ever create your course or show them your ad.
In fact, I recommend you do it, because the way I do it is to make a simple resource. I’ll run a very simple ad, I’ll take them to an audience growth funnel, I’ll get the email and then I’ll invite them to a Facebook group and over a few days, I’ll go ahead and ask some questions.
Let’s talk about what to say, so what I start with and by the way this is in the my new launch coming soon, the first nine seconds are very important. Why is this important? It’s because in the 1970s, the average American had an attention span of 12 minutes. Today they have an attention span of nine seconds or less & that’s the same as a goldfish.
What that means is you’ve got to capture attention right away, and so what I do is I use, what’s called an identifying pattern interim or an IPI- identifying pattern interrupt.. This is what it is. Let’s say I’m doing an ad or I’m making a video. In my ad a pattern interrupt would be something that makes people go whoa!
For instance, a pattern interrupt could be something like this guy’s freaking crazy. What does he have to say? This is interesting. Okay, now a lot of people when they market they use any old pattern, they’re just doing crazy stuff to capture your attention.
That’s ok but I don’t want to just do that. I want to do an identifying pattern interrupt. I want to do a pattern interrupt that is specifically noticeable by only your target market. Because I only want customers that are interested in our products and services.
Today especially, Facebook has what’s called conversion, they’re figuring out who is interested and then they’re showing that ad to more of those people. I want people that are interested in what I have to say and in our product, and so, if I make our pattern interrupt, identifying Facebook will show it to more people who are likely to be our customers now.
So if you are interested in creating an online course – and I say, I’m going to show you how to create your first ad for your online course. You are like. Oh, this is for me!
If you’re telling a story, what does this have to do with blank? So next, once I have that identifying pattern interrupt, the next step would be to make a promise. If you have made a promise, you’ve combined that with the identifying pattern interrupt.
For instance if I say in this ad- in the next 60 seconds, I’m going to show you this thing. Only your target market would want that promise. Then I move on to a narrative.
Okay, this could be a story. This could be a a tip, a tutorial. It could be anything and then, when you’re done, you want to transition. Then finally, your CTA, which is your call to action.
I’m going to go ahead and just off the top of my head, make up an ad so you can see this. So let’s talk about Neil Armstrong landing on the moon. Okay, so I might say something like -what can I learn from Neil Armstrong about selling online courses & identifying pattern interrupt? Okay in this ad, I’m going to show you exactly why walking on the moon is just like selling online courses, and if you know what I’m about to teach you, you will do far better today than you did yesterday in presenting your ads.
I could say I promise in the next 60 seconds of this ad you’re going to, learn something about your business that will blow your mind and will allow you to sell more copies of your course for you. Then you ever have promise & right narrative.
One of the biggest strides for Humanity, one small step for man, one large step for mankind. That’s the narrative. Or like You’re trying to get your product launched and you run into a problem! You get discouraged, you think of all the reasons why you could fail and you stopped. What have you done? Nothing you’ve ended your journey because you had one problem.
Think of all the other people out there that are crushing it with their online courses, why because they ran into problem after problem and they just kept solving them until they got to the end of the road, they landed on the moon and they sold their online course and made it happen. So there’s the transition.
Now here’s the call to action. Let me ask you a question: it’s one thing to be able to have the mental wherewithal to keep solving problems and stick to it, but it can be discouraging. So what? Imagine if you could get my new launch product and skip ahead to the front of the line.
It’s your online course journey. What would that be worth it you? How much would you pay for that? You don’t have to pay anything. That’s why I want you to grab a free copy and register for the quick webinar.
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